Not About Cute
In a short amount of time, we were tasked with executing a holiday campaign for the POWER A mini controllers. Developing concepts from midgets to only good things come in small packages, we settled on a concept that focused on a simple human truth. People associate small with cute. Since that is not always the case, we set out to prove that stereotype wrong. To do this we needed to blow up anything people would associate with cute.
Online Banner Ad:
A little behind the scene action: