Brand Relaunch
Mavericks Surf Ventures was gearing up for the upcoming competition season and also launching a clothing brand. While all the other surf spots are beautiful, warm and tropical; Mavericks is cold, dark and unforgiving. Half Moon Bay is this amazing little place just south of San Francisco. It has a grit to it that was interwoven into everything from the logo, to the clothes and the website.
Ashley Jo George 