Jr. Creative Advice

Jr. Creative Advice

Weekly Round-up: Work Motivation


Your employer hires you because of who you are and the strengths you can add to the company. So many people get lost in the day to day that they are afraid to stand up and say something for fear of being reprimanded. We are all adults and know how to respect one another. Show your true self and be successful for it.

Here’s some of my favorite points from three Linkedin articles this week. Click on the title of the article to read the whole article.

Five Tips for Dealing with Feeling Unappreciated
“Do it for yourself. For a long time, I self-righteously told myself that I made certain efforts “for the team.” While this sounded generous, it led to a bad result, because I sulked when my husband or whoever didn’t appreciate my efforts. Now, I tell myself, “I’m doing this for myself. This is what I want.” I want to send out Valentine’s cards. I want to organize the cabinets. This sounds selfish, but in fact, it’s less selfish, because it means I’m not waiting for a gold star. No one else even has to notice what I’ve done.”

Get Fired
“Be Different. Start small, and replace your boring black, office chair with a green bouncy ball. Invite people to lunch to brainstorm about a big idea you have and start influencing the culture.”

Seven Qualities of a Truly Loyal Employee
“They dissent and disagree. Every great company fosters debate and disagreement. Every great leader wants employees to question, to deliberate, and to push back. Weighing the positives and negatives of a decision, sharing conflicting opinions, playing devil’s advocate… disagreement is healthy. It’s stimulating. It leads to better decisions.

Loyal employees share their opinions, even when they know you may not initially appreciate those opinions, because they want the company to be better tomorrow than it is today. And they’ll occasionally take stands against a point of view or decision.”

Jr. Creative Advice

Hiring Hard Working Millenials


Photo Credit: Support Tattoos + Piercings at Work  |  cc

As many of you know I love reading the articles on Linkedin. They are very positive and professionally written. Well, most of them.

The latest article I found is about hiring hardworking millennials. Since I am a millennial and am always slightly offended when people talk about my generation in such a negative light. Not all millennials are lazy, unmotivated and entitled. There are many of us that work hard and are grateful for the opportunities we are fortunate enough to have presented in front of it.

There are some of us that look up to those who came before us and we long to be taught by them. They have the experience we don’t have and understand if we can learn from their mistakes we can be that much farther ahead of the game.

The article below really showcases an employer that recognizes that and while she’s talking about how she finds you to employ, you as an employee should be looking for her type as an employer.

My favorite is Six: When you find the good ones, help them move up—even if that means losing them. I will never forget the first mentor I had. He took me under his wing and taught me so many things but also expected the world from me. Besides never forgetting him, I will be eternally grateful as well.

Read The Full Article Here

Jr. Creative Advice

Never Wing a Meeting


Photo Credit: Sigma.DP2.Kiss.X3 cc

I can’t express how incredibly important it is to never wing a meeting.

Make sure you have all your creative finished and your presentation prepared in time to do a run through with your account team.

I began to learn this lesson when I was at High Wide & Handsome. My CD there was the only CD I had ever encountered that ran through presentations the night before. I didn’t really understand because I wasn’t at a point in my career where I was presenting a lot.

Once I moved into a Senior role I began to present to clients a lot. I have learned you have to be prepared for every curve ball question or request. The only way to do that is to have all the materials complete and sit down with your account team and do a quick run through of the meeting. Your account team is going to know what the client will most likely ask, this way you aren’t thrown off your game in front of the client. This is good for you and the agency.

So just take the time to readjust your schedule to make sure you have time to run through a presentation beforehand. It will really make a difference.

Agency Life, Jr. Creative Advice

Jr. Creative Advice: Love your Job


When I came to R&R Partners, I immediately knew that I would love the culture. I finally went to my new hire orientation . . . a year later. Only reason being I was crazy busy with photo/video shoots. It was definitely a good thing though. After working here for a while you start to know so many people in  all the offices, so it was nice to go and meet people I had been working with on the phone and over IM for so long.

Also, being part of the new hire orientation after a year really re excited me as to why I love working at this company. Yes, things get crazy and there are times we work ridiculous hours but I am truly surrounded by amazing people that get along and care about each other.

That’s what you should look for in a company you want to spend time with. A place that treats you well and allows you to have a work life balance. As I get older, I realize how important it is to have that balance. It not only keeps you sane, it makes you more creative.

Find a place you love that loves you back.

Jr. Creative Advice, Uncategorized

Junior Creative Advice: Take Notes


 

© Mike Rohde – Image from his Moleskin from the 2008 SXSW Interactive Festival

I take notes all the time. A lot of it is because my creative ADD sets in and don’t remember what I was talking about but it’s always good to have concrete notes to fall back on when multiple people heard or interpreted things differently.

I just read an article showcasing another reason to take notes. If You Aren’t Taking Notes, You Aren’t Learning. Another quick article, Mike Rohde SXSW Notes, showcases how much fun it is to put the computer down and take notes with good ol’ pen and paper.

It makes so much sense. With the amount of information we take in on a daily basis, there is no way for us to remember it all. Taking notes and organizing those notes will not only make you a Danny Tanner (if you don’t know who that is . . . google it) in the making but it will make you a better person and professional.

Some of my favorite excerpts are below, but click the link above and read the whole article.

  • “…experts understand simple things deeply. They return to the basics, over and over again. eBay CEO John Donahoe is widely regarded as one of the premier execs in the Valley right now and I’m told is an avid note-taker to boot. He recently said on LinkedIn, “Great leaders are never too proud to learn.”
  • “I take lots of notes in paper Moleskin notebooks; every week or so I go back with a different color pen and circle the key sentences; I then transfer these ideas to Evernote files on my computer; and finally, I blog/tweet/publish/email out the crispest, most important ideas or quotes.”
  • “My theory: The audience was mostly students. Experts — or those who have deconstructed what experts do — take notes. Novices don’t see the point.”
Do you have fun moleskin notes? Share a link in the comments below.
Jr. Creative Advice

Junior Creative Advice: Miranda Lambert


I pretty much love this lady. She’s such a badass. Whether she’s by herself or singing with her band Pistol Annie’s, I love how she sings about un-lady-like things.

  

In advertising you have to kick ass. You have to stand up and defend your work constantly. You have to believe in what you do and make others believe it too. Start thinking through your work, know the reasons you chose to do something in your work and have some fun.

Pay attention to your brief, know the strategy inside and out and finally listen to your intuition. Intuition is that last piece that separates creative people apart. It’s a magical voice giving us hints on the journey to a bigger idea.

Jr. Creative Advice

Jr Creative Advice: Get Excited & Stay Relevant


The best thing about bringing in a junior creative team is the amount of creative excitement they bring to the table. Honestly when you come in you are going to suck. We all did, but once you learn the ropes you will be fine.

When you get your first job in advertising, which is the hardest part of the industry, stay positive and stay current. You just came out of school and should know Facebook, myspace, twitter, foursquare, LinkedIn, Spotify, and all the other fun social media outlets. If I have to explain any of these to you, you will not get the job. Just sayin’ . . .

Also, you aren’t going to work on the good stuff. You are going to get the clients/work either A) no one wants or B) you can handle without fucking up. While this might seem sad and depressing, get over that fast and figure out a way to own your client and make it the next Old Spice or what ever great client is out there when you are reading this. When I was a junior, Carlo gave me a great piece of advice. He said, “Anyone can make surfing or pizza or sports cars sexy, because they already are. But when you are able to make oil and computers sexy, that’s when you know you’ve done something great.”

So go do something great with a client and have fun while you are doing this because in the words of my amazing boss, “I would rather be doing this than working in a bank. Bankers are assholes.”

Jr. Creative Advice

Jr. Creative Advice: Don’t Leave


As a junior you should be one if not THE last one to leave. This is the time to prove yourself to your colleagues and your boss. If your hours are supposed to end at 5:30pm stay at least until 6:15pm. Spend the extra 45 minutes looking up cool new trends or learning some new way to utilize social media.

If you leave on time and the rest of the creative department is working on a presentation ASK if there is anything you can help with. You leaving before everyone looks poorly on you.

You are a junior, we know you will be slower and need help. That’s why you are a junior. What we are looking for is that fire. That desire to be there and change society with a great idea. If you don’t have that . . . you need to find a different job.

Jr. Creative Advice

Make things happen.


It amazes me how many people just sit around and expect things to happen to them. What a waste of life. There is a societal expectation or belief that after college you get a job and get married and have a family and live happily ever after and . . . and . . . and.

I don’t know if anyone has noticed that it’s a shit storm out there and the white picket fence isn’t going to cut it anymore. We need people who are willing to take a stand, people who are proactive and people who aren’t willing to settle for what worked in the last 50-100 years.

One of my favorite people to follow on twitter is @coolsideburns. He said something today that really resonated with me.

Remember to push for change, push for what you think is right. You can do all of this and still be respectful of those who came before you. Remember when William Bernbach and Paul Rand changed the future of advertising by partnering a copywriter and art director together? I feel like it’s time for something revolutionary to happen again.
That’s my rant for the day now go out and make shit happen. 
Jr. Creative Advice

Jr. Creative Advice: Explore


               

It amazes me how many creatives spend 8+ hours inside at a computer a day. How boring?! You need to take time and go outside and explore. You need to see things and do things, it’s the only way you are going to be more creative. 

Campaigns “back in the day” apparently had three month time lines. Umm wtf happened? It’s now 24 hour turn-arounds.

So anyway . . . on your weekends (if you get them) go do something sans advertising. Be a two year old . . . look at everything . . . touch everything, ok not everything because of diseases and the potential of being arrested. But even just looking up you might be surprised by a view you’ve never seen in a place you are in all the time. It might actually help you in your job later.