Agency Life

Flamin’ Hot Cheetos eegee’s


The last two days have been such a blast with eegee’s. We launched their April Fool’s joke March 31 and sent the social media world into a frenzy trying to figure out if this was a joke.

Our first seed was in our monthly Flavor of the Month email blast. The email had a 20% open rate within 20 minutes.

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Within 11 minutes @Sir_Geeho was the first to hit twitter.

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Though was this really an April Fool’s flavor?

eegee’s fans know where we house our information. The obvious first place they went to was our yearly flavor of the month page. (Insert evil laugh) We thought of that too. This really made people freak out. We had people threatening to scrap with us. We loved it.

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Twitter

Here are a few of our favorite twitter interactions from the last two days.

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Facebook

People turned to Facebook, some were praying it was the real thing and some were sure it was a prank or that we sent the email out too early. Silly Tucsonians, we don’t mess up, we’re just so excited.

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Instagram

We also seeded on Instagram and had an engagement of over 400 people.

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Media Coverage

We also got media coverage on the prank. The local market loves eegee’s and some of them now are not admitting they fell for it. We see you.

Tucson.com – http://tucson.com/new-eegee-s-flavor-is-flamin-hot-cheetos/article_5b356fa6-d88b-11e4-8d2e-33783b8dccc4.html

Tucson Daily Star – http://tucson.com/news/local/did-you-see-this-eegee-s-april-fools-joke/article_be1e4410-b9b2-11e3-b7bd-001a4bcf887a.html

TucsonWeekly.com – “So, April Fools Day sucks—take it from John Oliver. You can’t trust the news, you can’t trust eegees, can you even really trust yourself? Try again tomorrow.”