2: I am what I am.
8: Always go for the Big Idea.
13: The computer won’t come up with the idea.
23: Never listen to music while concepting.
37: Ideas won’t sell themselves.
53: Don’t work for bad people.
54: Never eat shit.
60: 80% is showing up.
94: The only thing that gets better when it gets bigger is a penis.
105: Do something productive.
110: Work comfortably.
119: Be courageous.
These are just a few. I suggest you pick up the book and spend an hour learning from such a great advertising creative.