Ever since I met Stan Richards at his agency (thank you Dr. Burns) and then heard him tell his first advertising story, he has become my inspiration.
There is one part of the speech that is also written on the AIGA website. This paragraph has been permanently burned onto my brain:
“Stan started his Dallas career by taking a job with the Bloom Agency. “I hated it,” he says. “I hated the politics and the bureaucracy, but I figured you owed an employer at least a year.” In 1953 he and his wife, Betty, began selling freelance design services to agencies that were looking for outstanding creative. And soon there was a milestone month when they billed $135. They spent their times looking for the best clients, putting together the best-run shop in town, finding the best people and getting them to do their best work. Looking back on those years, Stan says, “I made a point of seeing every kid who wanted to see me. I hired the most immensely talented people. I taught them how to run a highly disciplined organization, and how to run it profitably. I taught them how to fight very hard for doing things right. It took a while, but soon we dominated the local awards shows. And then my competitive instincts ran nationally.”
He makes you believe that no matter what you want to do, if you put enough sweat and persistence into it, you can achieve anything. I thank you Stan Richards for your dedication to your craft and your determination to do great work.