The billboard would have been better visually without the line above the glass. Though actually now that I am writing about it . . . I don’t know which rum this billboard is for. It reminds me of and makes me think about capitan morgan though . . . hmm probably not the goal.
Yay: The white background.
Yay: The layout of the headline.
Boo: Don’t remember who the billboard is for.
Boo: Stupid script above the glass.
Boo: Makes me think of Capt. Morgan instead of your brand.