Yay/Boo

Yay/Boo: WHO DOES THAT?!


This is a billboard I saw on my way to work this morning. It’s on the Fourth St exit of the 80 Freeway in San Francisco.

Yay: Good Placement, this is a long red light allowing ample time for everyone to see it.

Boo: I get that the left side is SUPPOSED to be a close up of the bottle’s label, but it is too close and thus making it look like a split screen.

Boo: Using Mary Kate typeface for your headline. WHY would you add ANOTHER typeface to this billboard?

Boo: Headline . . .

. . . and the Boos have it.